Home Service & Trade Businesses
HVAC, plumbing, electrical, roofing, cleaning, maintenance, and handyman businesses where a missed call is a lost job.
North Pointe AI • Pricing
Starting investment shown for reference.
Here's what you get once we've made the diagnosis: options that respect your call, not a decision we've already made. Whether it be a full system, partial system, or just the entry-level start — the choice that fits your business is always yours.
Every engagement starts with a Free Workflow Evaluation, not a price list. If the honest answer is Spark, that's what you'll hear — even if you expected more.
Spark
$1,600–$2,599
$249–$399/mo
The response foundation.
Polaris
$2,600–$4,999
$449–$699/mo
Smarter intake and qualification.
Nova
$5,000–$9,999
$749–$999/mo
Routing, automation, structured follow-up.
Horizon
Starts at $10,000
Starts at $1,000/mo
The full operational AI system.
Setup pricing sits flush against the next tier with no gaps or overlap. Anything the evaluation prices at $10,000 or more moves into Horizon, not a bigger Nova.
The monthly figure covers ongoing support, monitoring, and system upkeep — it does not include new builds, added features, or expanded scope. Those are quoted separately if your business grows into needing them.
Who This Is For
Built for businesses losing ground to missed response, not missing effort.
Every tier solves some version of the same problem: demand is coming in faster than it's being captured, qualified, or followed up on.
Property Management & Real Estate
Owner inquiries, tenant communication, maintenance coordination, and showing requests that can't wait on manual handling.
Construction & Remodeling
Bid requests and project intake that need to move even while a crew is onsite and unreachable.
Growing Service Operations
Any team where more than one person, tool, or handoff is involved in getting a lead from inquiry to booked work.
Tier 01 • $1,600–$2,599 build • $249–$399/mo
Spark
Core response infrastructure for lead capture and missed-inquiry recovery. The floor every deployment builds on.
- Inbound capture setup across website forms, missed-call notifications, and core contact intake.
- Instant first-response flow via email or SMS as soon as inquiries arrive.
- Missed-call recovery with an automatic text-back workflow for after-hours or busy periods.
- Standardized response templates for fast, consistent outbound communication.
- Deployment and validation confirmed live before we call it done.
Best for: businesses that need a dependable first-response system and a missed-inquiry safety net.
Tier 02 • $2,600–$4,999 build • $449–$699/mo
Polaris
Everything in Spark, plus smarter intake, qualification, and stronger front-end engagement.
- Everything in Spark, included as the base layer.
- AI-assisted qualification reading urgency, service type, and lead-value signals as inquiries come in.
- Chat and message response layer across more inbound channels.
- Internal notification routing so high-priority opportunities reach the right person faster.
- Expanded speed-to-lead pathways for stronger first contact and handoff visibility.
Best for: businesses ready for smarter qualification and stronger first-contact handling across more than one inbound channel.
Tier 03 • $5,000–$9,999 build • $749–$999/mo
Nova
Everything in Polaris, plus routing logic, automation rules, and structured follow-up workflows.
- Everything in Polaris, included as the base layer.
- Smart routing logic across hot, warm, low-priority, and manual-review paths through your pipeline.
- Automated multi-step follow-up — 15-minute, 1-hour, next-day, and re-engagement sequences.
- Workflow orchestration rules connecting intake, qualification, routing, and team action steps.
- Operational visibility layer for cleaner tracking of handoffs, status, and execution.
Best for: growing teams that need less manual follow-up and a more reliable operational rhythm once multiple people, channels, and handoffs are involved.
Tier 04 • Starts at $10,000 build • Starts at $1,000/mo
Horizon
Everything in Nova, plus full deployment of the North Pointe operational AI system — for businesses where the diagnosis finds friction across the entire operation, not just one part of it.
- Everything in Nova, included as the base layer.
- The full agent roster working together under Horizon's orchestration — dedicated agents for sales follow-up, lead recovery, research, and content, each configured to your business.
- Full CRM and pipeline visibility across every stage from first contact to closed deal.
- Revenue and operations dashboarding in one connected view.
- Automation orchestration across tools — APIs, webhooks, and your existing business systems connected instead of stitched together by hand.
Best for: businesses where capture, qualification, routing, and decision support need to operate as one connected system.
Tier Comparison
The four tiers at a glance.
| Feature | Spark | Polaris | Nova | Horizon |
|---|---|---|---|---|
| Lead capture foundation | Included | Included | Included | Included |
| Missed-call recovery | Core | Enhanced | Enhanced | Enhanced |
| Qualification layer | Starter | Included | Expanded | Advanced |
| Routing logic | Starter | Internal alerts | Smart routing | Full agent roster |
| Automated follow-up | Basic recovery | Starter | Multi-step | Multi-step + optimization |
| Dashboard & visibility | Light | Light | Operational visibility | Full revenue + operations |
| Automation & integrations | Starter setup | Expanded | Structured | Full orchestration |
What Pricing Covers
Clear build structure, ongoing support, and room to grow into a higher tier.
One-time build fee
Covers architecture, setup, workflow build, response-path configuration, integration planning, validation, and launch.
Monthly recurring support
Covers ongoing monitoring, refinements, upkeep, and keeping the system healthy as your business actually uses it.
Horizon pricing
A custom-built operating system tailored to your business — final pricing depends on workflow complexity, integrations, and automation scope found during the evaluation.
FAQ
Common questions before we build.
Can I start small and grow into a higher tier?
Yes. The tiers are built as a ladder — start with Spark, then expand into Polaris, Nova, or Horizon as complexity and volume grow.
What happens right at the Nova/Horizon line?
If the evaluation prices a build at $10,000 or more, it becomes Horizon — not an oversized Nova. The tiers don't overlap.
Are these tied to specific software tools?
No. Each tier is built around an outcome, and adapted to whatever tools, intake paths, and workflows your business already runs on.
What's the real difference between Polaris and Nova?
Polaris strengthens front-end capture, qualification, and internal alerting. Nova adds the deeper routing, multi-step follow-up, and workflow logic that makes the system act like a true operating layer.
Still not sure where you'd land? That's exactly what the evaluation is for — no guessing required.